Run in Costume





Cosplay Your Way to the Finish Line! 

Body copy:

Cosplay lovers of Mumbai, take the stage! Reveal your superstar persona at Imagicaa's Run In Costume Contest. Sprint in style as Wonder Woman, Jawan, or your favourite fantasy hero, and blaze a trail on a course that mirrors the city's dynamic pop culture. And if you are running in support of a cause, this is the best opportunity to shout out the ‘cause’ and stand out! Spectacular rewards, cash prizes, and the esteemed title of Mumbai’s Imagicaa Run In Costume Champion are yours for the taking. The rhythm of our city is set to match your racing pulse as you showcase your cosplay creativity. Don't delay, sign up today and let your imagination soar towards the sparkling finish line. On your marks, get set, cosplay race! 

Imagicaa presents Run In Costume is open to Dream Run participants ONLY.  


Cosplay, a made-up word coined from a combination of the words costume and play (play the role of the character embodied), has taken the world by storm, becoming a popular way for fans to express their love for their favourite characters and stories. As a dynamic and ever-evolving art form, cosplay allows individuals to transform themselves into their favourite characters, embodying their personalities and quirks. With the rising popularity of cosplay in India, we aim to celebrate this subculture by continuing our Imagicaa presents Run In Costume contest. This event encourages participants to showcase their creativity and passion for cosplay while running in their favourite costumes. Imagicaa presents Run In Costume is a celebration of pop culture in all its forms, and we invite all fans of comics, movies, anime, gaming, and TV shows to come together and join us in this exciting event. Additionally, as cosplay has become increasingly popular in marathons worldwide, we're thrilled to offer runners the opportunity to participate in our run categories while dressed in their favourite cosplay costumes. Let's make Imagicaa presents Run In Costume the ultimate platform for cosplayers to showcase their skills, creativity, and love for their favourite characters. 


  1. Register for Dream Run at the Tata Mumbai Marathon and start planning your fantastic costume!
  2. Contestants need to register themselves at the Imagicaa presents Run In Costume registration table located near the Imagicaa presents Run In Costume stage located in Azad Maidan between 5.45 a.m. and 7.00 a.m. 
  3. To register, you will need the name, mobile number, and PAN CARD number in who’s name the winners cheque will be filled out, so carry these details. 
  4. Judging will be held from 6.45 a.m. to 7.15 a.m.
  5. Prize distribution will be held at 7.25 a.m
  6. Finish the race in your costume. All runners participating in Imagicaa presents Run In Costume will have to line up at the Start Line at CSMT for the Dream Run and legally finish the course.


  1. Individuals: Three individual winners as 1st, 2nd and 3rd will be selected by the judges present.
  2. Group: Three winning groups as 1st, 2nd and 3rd will be selected by the judges present. A contesting group needs to have a minimum of 5 members or more. 


This competition is open to all skill levels and accounts for presentation, showmanship, stage presence and the visible effort to handmake your own costume. This contest has pre-qualification rules and includes segments for both walk-ons.

Participation: See the ‘How to participate’ section 

Awards: Awards are issued immediately following a brief intermission after the contest. Entertainment will be provided during intermission, so make sure to stay put and see if your favourites won!

Contest Rules

Everyone hates rules, but here’s a necessary evil. So, here's everything you need to know about being in Imagicaa presents Run In Costume.


  • You must be registered for the Dream Run at the Tata Mumbai Marathon 
  • Each contestant (individual or group) must have a marathon bib pinned to the front of their costume. Your bib number must be always clearly visible.
  • When you sign up for this contest you agree to read and abide by all rules as posted. If you don't, bad stuff happens, and we may have to disqualify you or worse. Let’s just avoid this hassle. 
  • We, and by ‘we’ I mean our Judges, Volunteers staff or really any Procam staff, reserve the right to refuse entry or participation to anyone for any reason. We also reserve the right not to explain it to you if you are being difficult.
  • Participants can take part only in ONE of the two contest categories.

Contest Rules & Guidelines

  • Imagicaa presents Run In Costume is a clean environment. Severely offensive language and overt sexual humour is not cool. Be clever, not crass. Judgment on the appropriateness of material is left to the discretion of our judges and Procam staff.
  • Body-paint costumes are not eligible for craftsmanship. Nudity not acceptable under any circumstance. 
  • No part of your cosplay or costume should be able to cause injury to someone who accidentally runs into you. Make sure all sharp edges and pointy bits have been capped, taped, or are appropriately dulled!
  • Any signs or symbols that can be characterized as hate symbols or signs of discrimination cannot be displayed. This includes any symbol that is widely accepted as a symbol of oppression, hatred, or violence towards a specific group of people.
  • Be respectful to other cosplay entrants, judges, and the volunteers. Unruly or disruptive behaviour at the event venue, during pre-judging, or during the contest is not permitted and entrants associated with this behaviour will be disqualified.
  • Entrants must be able to enter and exit the stage quickly on their own. If your costume/prop is too big for you to get on and off the stage by yourself easily, you may bring a friend to assist you. Your friend must also be a Tata Mumbai Marathon participant. 
  • Your costume and props must be able to pass metal detectors, baggage scanners and the scrutiny of our venue security personnel.
  • No real weapons will be permitted as props. All props must pass the scrutiny of our security personnel.  
  • Each Individual and Group will have a maximum of 45 seconds ONLY to present their costume. No skits allowed.
  • Only 2 microphones will be provided for your presentation. 
  • All government, state, city, and local laws/regulations must be adhered to in addition to the rules listed above. If you can’t wear it on the street or do it in public legally, you can’t do it at Imagicaa presents Run In Costume either. 
  • Decision of judge/s on the number of winners declared shall be final and binding on all.
  • Post your presentation, make sure to take back everything that came with you, including yourself. This is not a dumping ground. 

Imagicaa presents Run In Costume Judging Criteria

You've worked hard on your costume, and now it's time for the judges to critique it. Here's what they'll be looking for.

A. Craftsmanship - 40%

The judges will scrutinize the nitty-gritty of your costume's creation, such as the fabric's quality, stitching, and finish, as well as the structural materials used and how they were treated. They'll also consider the level of detail and originality applied in crafting the decorations and trimmings. Wigs, wig-styling, props, customized shoes, and makeup will also be considered. If you didn't make your costume entirely by hand, your custom-made elements will be scored according to the above criteria, while the rest will be graded based on the effort you put into gathering appropriate parts and pieces.

B. Accuracy - 40%

The judges will be inspecting how faithful your costume, hair, makeup, and props are to the character you're cosplaying as. The key things to look out for are dimensions, materials, textures, colours, and detailing.

C. Showmanship - 20%

The essence of cosplay is embodying your character as closely as possible, which includes your body movements, poses, and phrases. Those who stay in character will receive higher scores than those who don't. If you present a skit, your performance will also be considered as part of your presentation.  


Individual Contestants:

Position                Cash Prize

1st                        ₹ 40,000

2nd                      ₹ 25,000

3rd                           ₹ 15,000 

Group Contestants:

Position                Cash Prize

1st                         ₹ 50,000

2nd                        ₹ 30,000

3rd                       ₹ 20,000

Write to runincostume@procam.in and we’ll be happy to answer any queries.