Procam’s journey in sustainability started in 2011 when Procam International created an Urban Forest in Bangalore at the back of its event, TCS World 10K Bengaluru. A desolate piece of land along the banks of a man-made lake was developed, and around 300 trees of various species were planted. This afforestation has now helped in developing a large bio-diversity park in the area.
It is from May 2016, Procam stepped up its efforts in delivering 100% waste managed events in order to reduce the environmental impact of its events.
Over the years, numerous initiatives have been undertaken to live up to our commitment to the environment. Our green initiative is aptly named Eco-stride.

Some of the sustainable measures undertaken are as follows –

  • Zero Waste to Landfill
  • Fast Track last mile disposal
  • Recycling plastic and other materials
  • Flex Upcycling
  • Wet food waste – composting
  • Ensuring proper treatment of bio waste, sewage waste
  • Greener modes of transport like Arranging buses /public transport for people to come to the venue

By the very nature, conducting an international distance running event in a metropolis is not possible without the seamless and wholehearted cooperation of the Government (State & Central) and various civic authorities like the municipal corporations, police, etc. Procam International has taken the initiative to involve the local municipal corporations in its green journey and use their expertise, especially in the case of solid waste management. Procam works closely with the Municipal Corporation of Greater Mumbai – MCGM for the Tata Mumbai Marathon event.

The journey starts from Reducing waste generation (for eg: using digital modes for registration and communication, plastic packaging being replaced by cloth bags, encouraging ‘bring your own bottle’, etc.) to Segregation of waste generated throughout the race week and race day. The Municipal Corporation extends complete co-operation and gets involved with the segregation, recycling/composting processes. Procam also employs the services of experts in the field of waste management like Hasiru Dala Innovations, based out of Bangalore who work closely with the respective municipalities and local waste partners. Procam has proudly achieved ‘zero waste to landfill’ at all its events !

Procam has proudly achieved ‘zero waste to landfill ’ at all its events!

From TMM 2018 Procam partnered locally with Stree Mukti Sangatana who work closely with waste pickers to help pick and segregate waste at the venue. In 2019 more than 900 waste handlers and 35 marshals worked to ensure a clean route and venue, and to ensure responsible collection and disposal.