No youth icon in the country embodies the fitness ethic better than Tiger Shroff, and no one connects to a young audience better. The coming together of the Tata Mumbai Marathon and Tiger Shroff is the coming together of purpose and image.
As a Bollywood star that has broken the mould, his journey is rooted in the belief that tomorrow is not just about another twenty-four hours, but another opportunity to raise the bar & to push oneself. In short, an ethos of #BeBetter. And that’s what the Tata Mumbai Marathon is all about.
It was important to create an opportunity for people not just in India but across the world to touch the Tata Mumbai Marathon and what it stands for through Tiger Shroff. The same became possible through the digital initiative- #TigerTracks
Tiger will kick off the #TigerTracks initiative over a period of 4 weeks. Each week, brief, interesting messages will be delivered in Tiger’s own inimitable style. He will initiate certain actions and to make it interactive, will inspire others to join in and make their connection through the digital medium. The idea is to follow the tracks made by Tiger.
Participants would earn their Tiger stripes on a customised #TigerTracks Digital Medal and a lucky few would get a chance to meet him on race day. There will also be some exclusive merchandise given out to select participants.