Tata Mumbai Marathon & Tiger Shroff support ‘EACH ONE, PLANT ONE'

On World Environment Day, Asia's prestigious Tata Mumbai Marathon and face of the event Tiger Shroff announced their support for 'Each One, Plant One', an initiative by Project Mumbai, an award-winning not for profit engaged in social transformation through initiatives of scale.

The youth icon is a firm supporter of the environment and believes - All good things begin at Home. With this ethos at the core; Each One, Plant One, encourages and inspires citizens to plant a sapling in the comfort and safety of their homes for a greener tomorrow.

Tata Mumbai Marathon has been a catalyst for social change and is one of the largest sporting philanthropy platforms in the country. A beacon of hope for humanity. This association with Project Mumbai, an NGO that specialises in Environment, Governance, education, Health and Citizenship and Volunteering brings together two institutions committed to the betterment of society.

While kick-starting the initiative, Tiger Shroff, said, “With Each One Plant One I want to create a powerful symbol for a better tomorrow. Environment change is like preparing for a marathon. It takes consistent commitment and begins with one single step. I urge everyone to plant a sapling within the safety and convenience of your surroundings and be a part of this green journey with me, Tata Mumbai Marathon and Project Mumbai.”

Shishir Joshi, CEO and Founder Project Mumbai, said, "Safekeeping of our environment is arguably our biggest challenge and, the only way that we can win this battle is doing it together. By volunteering one's time for the community. The first step of which, begins with myself—me and from my home. Each one of us now needs to take this step, individually and collectively and Project Mumbai is delighted to bring people together on one platform.”

Each One Plant One aims to create awareness about the environment, engage and empower citizens with information on maintaining, nurturing samplings and work towards making environmentfriendly life choices. As part of the campaign individuals planting a sapling are requested to share a pic or video with Tata Mumbai Marathon, Project Mumbai with the #EachOnePlantOne #TMM2021. To celebrate the efforts of all, a heart-warming video montage will be created thanking all the participants.

On the association, Vivek Singh, Joint MD, Procam International, said, “The Tata Mumbai Marathon is not just a sporting event. It has consistently strived to create a positive impact on society. This time, we have joined hands with an exemplary NGO, Project Mumbai for 'Each One, Plant One' that will help us in securing a safe and green future. Tiger is a strong green philanthropist and believes in taking action. His support will take this initiative far and wide and truly help bring about change.”

Attached is the video message from Tiger Shroff, Face of Tata Mumbai Marathon urging all to join him this World Environment Day.)

Below is the YouTube link of Tiger Shroff Video:

 

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Procam International
Neha Kandalgaonkar/Deepak M Pilankar
neha@procam.in / deepak@procam.in

Concept Public Relations India
Santosh Barodia / Priyanka Singh
+91 9820509642/ +91 8291138556
santosh@conceptpr.com / priyanka@conceptpr.com

About Procam International

Procam International is India's leading sports promoter. Since its inception in 1988, it has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is involved in holistic sports management, sports consultancy, and live television production.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across disciplines -Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball among others. These events have elicited the participation of the highest calibre of athletes, as well as huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International's Big 4 –Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have ushered in a running revolution that has helped to re-define, the health, fitness and giving paradigm of our country.

About Project Mumbai

Project Mumbai operates at the intersection of Program, Policy and People, with the larger objective being positive change. Environment, Healthcare, Education, Governance, Mobility through initiatives and citizen participation- Volunteering and building a sense of ownership remains at the core of the initiatives they undertake. Our larger purpose is to engage with people, institutions with a purpose and create a positive change. Changes which are solution and time-bound outcome-based.

Next Generation: Project Mumbai proposes to build a next generation of private sector thinkers and leaders who can drive Mumbai from a vision and implementation point, in collaboration with public sector Policy makers.

Procam International is India's leading sports promoter. Since its inception in 1988, it has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is involved in holistic sports management, sports consultancy, and live television production.

"Mumbai Ke Liye Kuchh Bhi Karega" is their tagline.
In July 2020, the United Nations awarded Project Mumbai with the Social Development Goal Solidarity Action Award 2020 in recognition of their' humanitarian contribution during the COVID 19 pandemic'. (www.projectmumbai.org)