TATA MUMBAI MARATHON TAKES ONE STEP FURTHER TOWARDS INCLUSION

Procam International, promoters of Asia’s prestigious Tata Mumbai Marathon, today announced an exciting new partnership with Adventures Beyond Barriers Foundation (ABBF) as its Inclusion Ally to encourage Persons with Disability in the Open 10K category. ABBF, a not-for-profit organization, works extensively towards inclusion via sports for persons with and without disability 67.

Sport pushes humans to test and conquer seemingly impossible limits. It has the ability to inspire, birth incredible stories, and bring out the gold in humanity. The Tata Mumbai Marathon is a befitting example of this. The journey of this event for the past 16 years has been transformational. From starting a health & fitness revolution in the country to bringing the community together without discrimination on one common platform, to creating an equal chance for amateurs and elite runners alike to vie for glory, to becoming the single-largest fund-raising platform of Indian sport.

Keeping in sync with this, the 2020 edition of the Tata Mumbai Marathon has officially opened up the 10K for Persons with Disablity. This is an indispensable addition to the existing category which is currently reserved for women and charity bibs.

The Tata Mumbai Marathon offers an equal opportunity for all participants to compete for prize money and all finishers will be felicitated with a finishers certificate and a medal. This new feature also aims to motivate regular runners to volunteer for Persons with Disability as their ally, train with them and offer valuable tips that can guide them across the finish line. For ABBF registration, please contact Nalanda Joglekar @ nalanda@adventuresbeyondbarriers.com or Nimisha Mehta at nimisha@adventuresbeyondbarriers.com.

ABBF has been working tirelessly towards providing opportunities for Persons with Disability (PwD) to come together and experience the adrenaline and camaraderie that only sport can offer. With the outdoor sessions and collaborations, ABBF aims to build an environment of openness, sensitivity, and empathy. Striving towards creating visibility for runners with disability, ABBF strives to shatter social stereotypes around disability.

On the association, Vivek Singh, Joint MD, Procam International, said, “Runners are our biggest stakeholders and our aim has always been to expand the running universe. We are proud to announce our association with ABBF for the Tata Mumbai Marathon 2020 edition and beyond. This unique initiative will boost the morale of the differently abled and encourage them to be a part of the Tata Mumbai Marathon. This could be a beginning for a new trend in the Indian running eco-system.”

Divyanshu Ganatra, Founder Director, ABBF, said,  “This is a  very big step for us at ABBF and for the cause of inclusion, as Tata Mumbai Marathon is one of India’s largest sporting platforms and a great place to establish what we could do with inclusion in sports. We aim to put inclusion on the map of not just this country, but demonstrate to the world that it is possible to do things together and make this world a better place. This is a great opportunity for our members to participate whole-heartedly, and this will set an example for everyone to follow. Procam International's pioneering act will encourage other marathon organisers around the country to start including people with disability, to start making marathons accessible, and to take forward the dialogue of inclusion.”

TMM 2020 is expected to witness over 50,000 runners participating on the streets of Maximum City on Sunday, 19th January 2020.

TATA IN SPORTS

Tata Group, a global enterprise with combined revenues of US $110.7 billion (2017-18), along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.

Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.

TCS is the sponsor of many premier global marathons across the world like the TCS New York City Marathon, the TCS Amsterdam Marathon, and the TCS Lidingloppet (the world’s largest cross-country run), and the technology partner of the marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over.