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It’s the city, it’s the spirit, it’s the Tata Mumbai Marathon!

Over 55,000 registered for the 18th edition on January 15, 2023
Former Asian champion Gopi & 4-time winner Sudha Singh lead the Indian challenge
Tata Mumbai Marathon 2020, Total Economic Impact INR 202.78 crore

Mumbai, 7 th January 2023: Over 55,000 participants will take to the streets of Mumbai on Sunday, January 15, for the 18 th edition of the iconic Tata Mumbai Marathon, as the city bursts to life in a celebration of #HarDilMumbai.

The support of the Government of Maharashtra, the Ministry of Youth Affairs & Sports, the Ministry of External Affairs, the Ministry of Home Affairs, MCGM, Mumbai Police, Sports Authority of India, the Athletics Federation of India, World Athletics (WA), Association of International Marathons & Distance Races (AIMS), Global Sports Communication, and our sponsors and partners, has ensured the comeback of this event in all its glory.

For the past seventeen years, the journey of the Tata Mumbai Marathon has been transformational. The event has transcended sport and has left a lasting impact on the city and country. For the first time ever, Procam International along with the International Institute of Sports Management has curated a special report which measures the economic, social, and health impact of this iconic race.

The USD 405,000 prize fund World Athletics Gold Label Road Race is among the top 10 marathons in the world, and in a competitive International Elite field, this year, over a dozen men and six women hold personal bests under the course record. Jamaica’s Yohan Blake, the youngest men’s 100m world champion, is the International Event Ambassador and his presence in Mumbai underscores the growing influence of the event.

Harish Bhat, Brand Custodian, Tata Sons, said, “Associating with the Tata Mumbai Marathon is the perfect platform to celebrate the determination and hard work of runners from all over the world. It also serves as a platform for charitable giving and community building which is a matter of great pride! TMM will see amateur and professional marathoners from across India and the world come together to push the limits of human endurance in this premier event. I am sure that the friendly and hospitable Mumbaikars will welcome, support and cheer the marathoners as they run through the roads of our city and feel inspired to set and achieve their personal best!”.

Ujjwal Mathur, SVP & Country Head – India Business, TCS, said, “TCS is delighted to be ushering in the New Year with the Tata Mumbai Marathon, an event that celebrates resilience, togetherness, and the spirit of sport. This partnership reinforces our commitment and endeavor to promote health and wellness to our employees and society at large. Our long-standing association with the Marathon is also a reflection of our brand statement of “Building on belief” and the idea that progress and transformation can be achieved through belief — in oneself and the community.”

Gopi, Srinu & Sudha headline the Indian Elite field

The Indian Elite field will be spearheaded by Olympian Gopi T, a former champion and the first Indian to win the Asian Marathon Championship in 2017. Also toeing the start line will be defending champion Srinu Bugatha, Kalidas Hirave, the 2022 TSK 25K runner-up, and Rahul kumar Pal, the 2019 Pune International Marathon champion.

Olympian and Arjuna awardee Sudha Singh will be gunning for her fifth Indian Elite women’s title and will be challenged by Jigmet Dolma, runner-up here in 2019 and 2017.

The Indian men’s and women’s full marathon winners will bag INR 500,000 each, with a further INR 150,000 course record bonus on offer as an incentive.

In the half marathon category, 2016 winner Deepak Kumbhar and defending champion Parul Chaudhary will lead the men’s and women’s fields respectively.

B Madhivanan, COO, IDFC FIRST Bank, said, “We are thrilled to partner with the Tata Mumbai Marathon, the marquee marathon event that celebrates the city and its people. This association enables the Bank to be involved in the customer’s journey be it fitness or financial. IDFC First Bank is aligned to the philosophy of doing social good, and the 'runner’s pledge' promotes the idea of giving back to society. We look forward to an event that radiates energy and inspires camaraderie!”

Ranjit Singh Deol, Principal Secretary, Youth Affairs & Sports, Government of Maharashtra*, said, “The Tata Mumbai Marathon is the pride of Maharashtra and an event that is eagerly awaited by runners from across the state and India. The enthusiasm and excitement has very high as the race returns after two years.”
 
Socio-Economic & Health Impact 2020 Report
The report highlights how the race has been a pioneer in changing India from a spectator sports nation into a participative sports nation, how its efforts have led to a cascading effect for the sport of running in India; how it has had a positive domino effect on the ecosystem, its impact on the social outlook towards running and sports and its dedication to social causes and charity.

Economic Impact:

  • Total Impact INR 202.78 Cr. (Economic Impact INR 156.88 Cr+ Social Impact: INR 45.9 Cr.)
  • A Massive INR 122.97 Cr+ impact on Fitness Industry alone is equivalent to 78.38 % of the total impact.

Health Impact:

  • 59% of the runners have fitness as their motivation to run.
  • Running groups or clubs have been started all over India where people run together just to enjoy and improve their speeds. There are 682 running groups in India, as of 2020.
  • 34% of the runners in Greater Mumbai have been running for 5 years and more.

Social Impact:

  • INR 316.53 Cr+ has been raised over the total span of the Mumbai Marathon.
  • INR 45.9 Cr. raised in Tata Mumbai Marathon 2020.
  • 295 NGOs raised funds during TMM 2020, which includes 54 NGOs for the first time.
  • In 2014, the funds raised crossed the INR 100 Cr. mark, amounting to INR 109.79 Cr.
  • Corporate Teams are one of the major fundraisers for TMM, having raised. INR 82.33 Cr. from 2016-2020.
  • Maximum funds have been raised for the cause of Education. INR 16.30 Cr. (35.7%) were raised in the 2020 edition.

HIGHLIGHTS 2023

Exclusive Race Day Tee By ASICS

ASICS, the official Sports Goods Partner, will reward the finishers of the full marathon with a specially-designed Race Day Tee-Shirt to honour their enthusiasm, effort, and steely resolve.

Cadbury FUSE is Snacking Partner

Cadbury, the iconic chocolate brand from Mondelez India, made a grand entry into distance running as the Snacking Partner for the 2023 TMM. The snacking leader will help runners fuel up during the race with 10 Cadbury Fuse snacking stations.

Institution Partner Help-Age India

Help-Age India is providing support in the Senior Citizens category. Over 1300 silvers will be taking part in TMM 2023. Established in 1978, Help-Age’s mission is to work for the care of disadvantaged older persons by improving their quality of life. With their experience and in- depth understanding of this category, the association will help reenergize the category.

CwD facilitator ADAPT

ADAPT — Able Disabled All People Together, formerly known as The Spastics Society of India, will assist the Champions with Disability as facilitators. Over 1200 champions including buddies will take part in the CwD category. The Indian NGO is working to help people with neuromuscular and developmental disabilities.

Vivek Singh, Jt. MD, Procam International, said, "We are privileged to announce that over 55,000 will participate across categories at this year’s Tata Mumbai Marathon. This event is a part of Mumbai’s DNA and we are overjoyed to see the event’s popularity grow despite the two-year gap. With the help of our sponsors and partners, we’ve worked hard to build a running movement that the entire world is excited about. We encourage the people of Mumbai to come out with renewed vigor and greet the Marathoners with the warm & enthusiastic welcome, which has become the hallmark of Mumbai. See you all at the start line on January 15!”
Speaking about the TMM 2020 Socio-Economic & Health Impact Report, he added, TMM’s impact goes beyond charity. It has made a difference not just to the lives of the runners, but to millions across society, as the detailed report helmed by the International Institute of Sports Management explains."

MIRCHI GET ACTIVE EXPO
The MIRCHI GET ACTIVE EXPO, organized between January 11 and 14, is a one-stop destination for all confirmed participants to collect running bibs, study race day instructions and timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures and other provisions that will come into force on Race Day.

Venue: Kalina University Campus, Gate no. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz (East).

Date & Time :
11th to 13th January 2023 – 10.30 a.m. to 7.00 p.m
14th January 2023 – 10.00 a.m. to 5.00 p.m.

The Tata Mumbai Marathon is also proud to receive continued support from

Title Sponsor — Tata
Joint Title Sponsor — TCS
Associate Sponsor — IDFC FIRST Bank
Sports Goods Partner — ASICS
Hydration Partner — Bisleri
The Official Timer — SEIKO
Energy Drink Partner — FAST&UP
Hospitality Partner — Trident, Nariman Point, Mumbai
Driven by — Tiago.ev from Tata Motors
Medical Partner — Asian Heart Institute
Philanthropy Partner — United Way Mumbai
Social Connect Partner – Vedanta
Institution Partner – HelpAge India
Snacking Partner — Cadbury FUSE
Telecast Partner Sony Sports 1, Sony Sports HD & Sony Liv
Print Partner — The Times of India
Music Entertainment Partner — 98.3 Radio Mirchi

TATA IN SPORTS

Tata group is a global enterprise with combined revenues of $128 billion (INR 9.6 trillion) in 2021-22 with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting, and business solutions organizations is the title sponsor of the Tata Mumbai Marathon.

Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering, and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities, and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.

TCS is the sponsor of many premiers running events across the world –  the TCS New York City Marathon, the TCS Amsterdam Marathon, the TCS World 10K, and the TCS Lidingloppet (the world’s largest cross-country run), and is the technology partner of marathons held in London, Chicago, Boston, and Australia — all part of the company’s effort to promote health and fitness in the communities, the world over.

ABOUT IDFC FIRST BANK

IDFC FIRST Bank’s vision is to build a world class bank in India, guided by ethics, powered by technology, and to be a force for social good. Though the Bank is a recent entrant to the banking system in India, IDFC FIRST Bank was the first universal bank to introduce monthly interest credits to customers on savings accounts, low dynamic APR and lifetime free credit cards, intuitive and personalized mobile app, digital savings and lending solutions, contemporary wealth management, digital cash management solutions, unique multi-purpose fleet card and Fastag solutions, a cutting- edge corporate banking portal and other such unique industry-first features.

The Bank has a balance sheet of Rs. 1,74,232 crore, and has provided over 30 million loans in its history. It serves customers in over 60,000 villages, cities, and towns across the length and breadth of the country. In a short time, the Bank has expanded to 599 branches, 201 asset service centres, 727 ATMs, and 620 rural business correspondent centres across the country, and is incrementally growing digitally. The Bank enjoys the trust of millions of customers and its deposits have grown at a CAGR of 84% during the three years since merger.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by Anil and Vivek Singh, Procam is India's premier sports management company and is involved in live events, sports consultancy, and live television production.

Pioneers of the distance running revolution in India, Procam International's Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K Bengaluru, and Tata Steel Kolkata 25K are global leaders in their respective distances. They have ushered in a running revolution, that has helped to redefine, the health, fitness, and charity paradigm of India.

Procam also promotes India's largest virtual run, Sunfeast India Move As One. Launched in 2020, the event has community and fitness as its main pillars.

For more details, please contact Procam International:
Neha Kandalgaonkar / Deepak Pilankar
neha@procam.indeepak@procam.in
 
Concept PR
Priyanka Singh
+91 8291138556
priyanka.s@conceptpr.com
 
For more information about the Tata Mumbai Marathon 2023 visit, tatamumbaimarathon.procam.in

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