Cadbury Fuse joins hands with the iconic Tata Mumbai Marathon 2023 as the

official Snacking Partner

Mumbai, 2 nd January: Asia’s most prestigious Tata Mumbai Marathon, promoted by Procam International announces its partnership with Mondelez India’s premium countline brand Cadbury Fuse as its Snacking Partner. Loaded with delicious Cadbury, peanuts, and rich smooth caramel, a bar of Fuse is what everyone needs to beat the hunger after the race.

One of the top 10 marathons in the world, the World Athletics Gold Label Race is scheduled for 15th January 2023 and will be flagged off from Chhatrapati Shivaji Maharaj Terminus (CSMT). After a hiatus of two years due to the COVID-19-induced pandemic, the marathon is now back with a bang.

Distance running takes a lot of effort and energy and Cadbury Fuse’s ‘bhaari bar is a mix of just the right ingredients to keep the runners energised by satiating their hunger pangs on-the-go.
Fuse comes on board as the snacking leader, helping runners strike the right chord and fuel up during and post the race.

This participative sport opens a window for runners who are heavily invested in their journey of performance and improvement.

Nitin Saini, VP Marketing, Mondelez India, “We are thrilled to be part of the Tata Mumbai Marathon and rest of the upcoming series of running events. Marathons are no easy tasks and with Cadbury Fuse as an official snacking partner, we want to make sure that this prestigious run is uninterrupted by any kind of hunger pangs. A Fuse bar will be the perfect snack for runners to rejuvenate and beat the hunger. We hope this will be yet another successful season of energizing people across the city and the country.”

Vivek Singh, Jt MD, Procam International, “We have always believed in bringing collaborations that are more than just a partnership on paper. The Tata Mumbai Marathon has established itself as the ideal experiential platform, and it is encouraging to have Mondelez, a global brand, join us. We hope that this association is the beginning of a long-standing relationship.”

Today, running is the fastest-growing sport in India and the Tata Mumbai Marathon has played a pivotal role in this transformation. From starting a health & fitness revolution that spawned over 1600 races in the country, to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics; people coming together – beyond politics, religion, race, color, – a beacon of humanity and compassion for the nation and the world.

Furthermore, the social impact of this event is unrivalled. Since its inception, the event has raised in excess of INR 316 crores benefitting over 700 NGOs, supporting myriad causes, and helping millions in our society, live a Better Tomorrow.

About Mondelez India Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Bournvita Fills, Cadbury Chocobakes, Halls and Cadbury Choclairs Gold, etc. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by Anil and Vivek Singh, Procam is India’s premier sports management company and is involved in live events, sports consultancy, and live television production.

Pioneers of the distance running revolution in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K Bengaluru, and Tata Steel Kolkata 25K are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine India’s health, fitness, and charity paradigm.
Procam also promotes India’s largest virtual run, Sunfeast India Move As One. Launched in 2020, the event has community and fitness as its main pillars.

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