| Year | International Brand Ambassador | Face Of the Event |
|---|
| 2018 | Sergey Bubka | NA |
| 2017 | David Rudisha | John Abraham |
| 2016 | Edwin Moses | John Abraham |
| 2015 | Marion Bartoli | John Abraham |
| 2014 | Damon Hill | John Abraham |
| 2013 | Haile Gebrselassie | John Abraham |
| 2012 | Vijay Amritraj | John Abraham |
| 2011 | Catherine Freeman | John Abraham |
| 2010 | Daniel O'Brien | John Abraham |
| 2009 | Gail Devers | John Abraham |
| 2008 | Gabriela Szabo | John Abraham |
| 2007 | Dame Kelly Holmes, Aravinda De Silva | Rahul Bose |
| 2006 | Paul Tergat | Kapil Dev |
| 2005 | Linford Christie, Stephen Ovett | Anju Bobby George |
| 2004 | Michael Duane Johnson, Mike Powell |
